Make every pitch
salient.

Build personalised sales videos for every prospect in your pipeline. Videos built around what the prospect actually cares about.

See it in action ● building
Salient app preview
Every deal deserves a story built for that deal.
Stop sending the same deck to every prospect.
Stop deals from stalling between conversations.

What makes Salient different.

Storytelling

Sales is about the right story for the right person at the right time. Salient reads the deal and writes a storyline built for this prospect.

Video Production

Avatar. Demos. Slides. Testimonials. Crafted animations. Assembled into an on-brand video that looks like hours of work. Takes minutes.

Step 1

Add your prospect.

Drop in what you know — attach call notes, transcripts, emails, or add a quick summary of what matters (no typing, just speak to Salient!). Salient uses it to understand the prospect.

Step 2

Create the story and video.

Writes a scene-by-scene story tailored to your prospect. Converts it to an on-brand video. You can see and adjust everything as you go.

Step 3

Send and track. COMING SOON

Renders your video and gives you a shareable link. You'll see:

  • Who watched (and re-watched)
  • What they watched (and re-watched)
  • How far they got
  • Who they sent it to

When to send a Salient video.

Why video. Why now.

Sales outreach being ignored — 70% of buyers tune out generic content
70%
of buyers tune out generic outreach.
Salient makes every video specific to the prospect, the deal, and the moment.
B2B buying committee reviewing options — 80% of the deal happens without you
80%
of the deal happens without you in the room.
Salient gives you a voice when you're not there to make the case.
Personalised video driving 3x more replies than generic outreach
3×
more replies with personalised video.
Salient makes personalisation fast enough to do for every account.

Why reps pick Salient.

Capability Salient Webcam tools
(Loom, Vidyard)		 AI video gen
(Synthesia, HeyGen)		 Plain email
Personalised pitch per prospect — — —
Mixes multiple content types
(avatar, demo, animation, and more)		 — limited —
Watch tracking & engagement basic — basic

Salient

  • ✓ Personalised pitch per prospect
  • ✓ Mixes multiple content types (avatar, demo, animation, and more)
  • ✓ Watch tracking & engagement

Webcam tools (Loom, Vidyard)

  • ✗ Personalised pitch per prospect
  • ✗ Mixes multiple content types
  • basic Watch tracking & engagement

AI video gen (Synthesia, HeyGen)

  • ✗ Personalised pitch per prospect
  • limited Mixes multiple content types
  • ✗ Watch tracking & engagement

Plain email

  • ✗ Personalised pitch per prospect
  • ✗ Mixes multiple content types
  • basic Watch tracking & engagement

The follow-up you send your best account?
Now send that to every account.

Early access pricing.

Try Salient
Free
One-time trial. 2 videos, on us.
  •  
  • Creation
  • AI-generated voice (not cloned)
  • AI avatar (not realistic face clone)
  • Your brand kit / design
  • Full pitch + scene editing
  • Distribution
  • MP4 download
  • Branding
  • Salient watermark
Core
$89/mo per user
~8-10 videos per month. Easily top up with more credits.
  • Everything in the free trial, plus:
  • Creation
  • Clone your voice
  • Realistic avatar / face clone
  • Music + caption customisation
  • Distribution
  • Shareable video link
  • Branding
  • No watermark
  • Analytics
  • View count
  • Watch % and completion rate
Pro
$199/mo per user
~18-20 videos per month. Easily top up with more credits.
  • Everything in Core, plus:
  • Creation
  • Interactive CTAs (e.g. book meetings)
  • Clickable chapter navigation
  • In-video forms (collect responses)
  • Distribution
  • Personalised landing page
  • Analytics
  • Per-scene watch data
  • Interaction click tracking

Your pipeline called.
It wants video.

About Salient

We built Salient because we lived the problem. We spent years in B2B sales, sending the same decks to different prospects and watching deals stall because the follow-up never quite landed. The content was fine - it just wasn't built specifically for the person receiving it.

So we asked: what if every prospect got a video that was actually about their deal? One that covered their questions, addressed their concerns, and respected their timeline. A real video that actually helped them understand how our product could help them, in a way that was engaging and informative.

That's what Salient does. Right story, for the right person, at the right time, in an engaging format. We built it for ourselves first. Now we're opening it up.

Early access pricing.

Try Salient
Free
One-time trial. 2 videos, on us.
  •  
  • Creation
  • AI-generated voice (not cloned)
  • AI avatar (not realistic face clone)
  • Your brand kit / design
  • Full pitch + scene editing
  • Distribution
  • MP4 download
  • Branding
  • Salient watermark
Core
$89/mo per user
~8-10 videos per month. Easily top up with more credits.
  • Everything in the free trial, plus:
  • Creation
  • Clone your voice
  • Realistic avatar / face clone
  • Music + caption customisation
  • Distribution
  • Shareable video link
  • Branding
  • No watermark
  • Analytics
  • View count
  • Watch % and completion rate
Pro
$199/mo per user
~18-20 videos per month. Easily top up with more credits.
  • Everything in Core, plus:
  • Creation
  • Interactive CTAs (e.g. book meetings)
  • Clickable chapter navigation
  • In-video forms (collect responses)
  • Distribution
  • Personalised landing page
  • Analytics
  • Per-scene watch data
  • Interaction click tracking

See Salient in action.

Tell us a bit about yourself and we'll set up a walkthrough.

Get in touch.

Have a question? We'll get back to you within a day.

Get early access.

Drop your work email and we'll get you set up.